109-216 Tourism 2009 02e.indd
نویسنده
چکیده
Th e paper analyses the possibilities to develop communist heritage tourism in Bulgaria. After a review of related literature, the paper identifi es fi ve characteristics of communist heritage tourism: ideologically overburdened type of tourism, controversial, represents a limited time period of history, represents a personality cult, concentration of resources in places related with communist history in the country (in cities and the countryside). Th e paper summarizes some of the most important resources for communist heritage tourism development in Bulgaria and the potential market segments for communist heritage tourist products. Th e key market segments are considered Bulgarians and Westerners born before 1960 as they were at least 19 years old when communism fell and had clear memories of the period. Th e fi nal section of the paper presents the structure of a proposed future museum of communism and analyses its three possible locations.
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